Archive for November, 2015

How to Create a Killer Direct Mail Campaign (Part 2)

Cody Sperber
By Cody Sperber |

Here we are with the second part of creating killer direct mail campaigns. I mentioned in the first part that while we definitely live in the era of high tech, you’d be surprised at how effective a postcard or letter in the mailbox can be. It’s sort of like a happy surprise that the recipient […]

How to Create a Killer Direct Mail Campaign (Part 1)

Cody Sperber
By Cody Sperber |

Howdy, peeps. Today we are going to start a 2-part lesson on how to make a killer direct mail campaign. I am obviously a huge believer in online marketing, however, I also believe there’s still a place of value in your marketing arsenal for direct mail. Sure, most people are moving to email and text […]

Does Your Website Suck Leads, or Just Suck?

Cody Sperber
By Cody Sperber |

Real estate investing may not be widely considered a science, per say, but I’ll be darned if the processes of buying and selling aren’t scientific and methodical. Today, it’s all about the psychology of selling and your marketing funnel in the form of a website. When people decide to either buy or sell – no […]