Generally speaking, creating an effective direct mail campaign is more about science and strategy and less about inspiration and creativity. Your success depends largely on refining your mailings to continuously fine-tune them, and it depends on the types of direct mail pieces you choose. I’m going to show you right here and now how you […]

Free doesn’t always mean better. Free marketing – to be specific – often leads us to believe we’re off the hook from putting any extra thought into how we market and who we market to. Who cares if it’s not super effective, right? I mean, it’s free! Survey says? Eh, wrong! Free marketing resources usually […]

There’s only one way to access (literally) hundreds of thousands of professionals at the click of a button. And that way, my friends, is through a lil’ something called the internet. It has revolutionized the way businesses market and network, and the internet has spawned hundreds, maybe thousands of networking-specific websites. One of the most […]

Whether you’re a social media addict or still trying to figure out what “tag” means, you probably know how fast a simple photo or story can spread like wildfire to thousands – sometimes millions – of people almost instantly. That’s because social media is viral marketing that allows for quicker responses than most other forms […]