Archive for October, 2016

REI Essentials: Making the Phone Ring Off the Hook with Leads

Cody Sperber
By Cody Sperber |

You’ll learn to love it. Really, you will. The sweet sound of the phone ringing off the hook. And do you know why you’ll learn to love it? Because the phone ringing incessantly means cash money, baby! So how do we make the phone ring? How do we get those potential buyers dialing your number? […]

REI Essentials: Targeting Cash Buyers & Private Lenders

Cody Sperber
By Cody Sperber |

“Cash rules everything around me… dollah, dollah bills, y’all….” Believe it or not, this super white boy knows (and loves) the Wu-Tang. And they said it best. Cash money rules. Ain’t that the truth?! And in order to make that cash money, you need to target cash buyers and private lenders. But we’ll get to […]

REI Essentials: Direct Mail Leads You Should Target

Cody Sperber
By Cody Sperber |

Hey guys, today I’ve got yet another awesome segment of “REI Essentials” for ya. When we last powwowed, we talked about the importance of lead generation and how important it is to think of marketing as an investment in your business, rather than a burdensome expense. Then we took it a step further and really […]

REI Essentials: 3 Major Marketing Decisions You Must Make

Cody Sperber
By Cody Sperber |

As real estate investors, we face tough decisions daily. It goes with the territory, and it’s one of the reasons we love this job. We enjoy the challenges (most of the time), the twists and turns (and yes, even the crash-and-burn moments). We embrace it all in the name of real estate investing. And one […]