Why Most Investors’ Craigslist Ads Suck (But Mine Don’t)

Cody Sperber
By Cody Sperber |

Free doesn’t always mean better. Free marketing – to be specific – often leads us to believe we’re off the hook from putting any extra thought into how we market and who we market to. Who cares if it’s not super effective, right? I mean, it’s free! Survey says? Eh, wrong! Free marketing resources usually […]

How I Use LinkedIn to Get Buyers, Sellers and Lenders

Cody Sperber
By Cody Sperber |

There’s only one way to access (literally) hundreds of thousands of professionals at the click of a button. And that way, my friends, is through a lil’ something called the internet. It has revolutionized the way businesses market and network, and the internet has spawned hundreds, maybe thousands of networking-specific websites. One of the most […]

Here’s How to Amp up Your Social Media Game

Cody Sperber
By Cody Sperber |

Whether you’re a social media addict or still trying to figure out what “tag” means, you probably know how fast a simple photo or story can spread like wildfire to thousands – sometimes millions – of people almost instantly. That’s because social media is viral marketing that allows for quicker responses than most other forms […]

Follow These Steps to Get Your YouTube Marketing Going – Part 2

Cody Sperber
By Cody Sperber |

Welcome back to Part 2 of a two-part blog series that’s going to get you up to speed using videos in your marketing strategy. In Part 1, you learned how easy it is to create a video of your own. We talked about downloading teleprompter software, and then how to set up your camcorder and […]

Follow These Steps to Get Your YouTube Marketing Going – Part 1

Cody Sperber
By Cody Sperber |

Hey investors friends! Do I ever have a power-packed marketing strategy for you in this blog… Video is all over the internet. Um, duh, amIright?! Videos are big big big. But even though you may be vigorously nodding your head at that remark, the question remains: Are you using video in your marketing? Or more […]

Outranking the Competition with SEO, Part 2

Cody Sperber
By Cody Sperber |

Hey investors – welcome back to Part 2 of our post on SEO (search engine optimization) in which we explain why it’s important to the success of your business and how to do it best. In Part 1 we covered the basics. You learned what SEO means, what the 3 main search engines are and […]

Outranking the Competition with SEO, Part 1

Cody Sperber
By Cody Sperber |

In this blog post, I want to focus your attention on your blog or website. You’ve probably heard a good deal about the need for search engine optimization (SEO) in order for your site to be found. I know that many investors are intimidated by such language because maybe they’re a little fuzzy on exactly […]

Does Your Website Suck Leads, or Just Suck?

Cody Sperber
By Cody Sperber |

Real estate investing may not be widely considered a science, per say, but I’ll be darned if the processes of buying and selling aren’t scientific and methodical. Today, it’s all about the psychology of selling and your marketing funnel in the form of a website. When people decide to either buy or sell – no […]