Pop quiz. What’s the single most important part of real estate investing? If you said conversion, you are absolutely correct – and you win a new car! Okay, not really, but it was fun to be Oprah for a hot second. Conversion is, without a doubt, the most important step in the real estate investment […]
You’ll learn to love it. Really, you will. The sweet sound of the phone ringing off the hook. And do you know why you’ll learn to love it? Because the phone ringing incessantly means cash money, baby! So how do we make the phone ring? How do we get those potential buyers dialing your number? […]
“Cash rules everything around me… dollah, dollah bills, y’all….” Believe it or not, this super white boy knows (and loves) the Wu-Tang. And they said it best. Cash money rules. Ain’t that the truth?! And in order to make that cash money, you need to target cash buyers and private lenders. But we’ll get to […]
Hey guys, today I’ve got yet another awesome segment of “REI Essentials” for ya. When we last powwowed, we talked about the importance of lead generation and how important it is to think of marketing as an investment in your business, rather than a burdensome expense. Then we took it a step further and really […]
As real estate investors, we face tough decisions daily. It goes with the territory, and it’s one of the reasons we love this job. We enjoy the challenges (most of the time), the twists and turns (and yes, even the crash-and-burn moments). We embrace it all in the name of real estate investing. And one […]
Generally speaking, creating an effective direct mail campaign is more about science and strategy and less about inspiration and creativity. Your success depends largely on refining your mailings to continuously fine-tune them, and it depends on the types of direct mail pieces you choose. I’m going to show you right here and now how you […]
Free doesn’t always mean better. Free marketing – to be specific – often leads us to believe we’re off the hook from putting any extra thought into how we market and who we market to. Who cares if it’s not super effective, right? I mean, it’s free! Survey says? Eh, wrong! Free marketing resources usually […]
There’s only one way to access (literally) hundreds of thousands of professionals at the click of a button. And that way, my friends, is through a lil’ something called the internet. It has revolutionized the way businesses market and network, and the internet has spawned hundreds, maybe thousands of networking-specific websites. One of the most […]
Real estate investing has a lot of moving parts, and each part affects the others. That’s why I created this awesomely helpful blog series on the REI Essentials. As you go through the series, you’ll get a good overview of the basics that you need to know to build a strong and successful business. In […]
When charting your way through the choppy waters of real estate investing, it need not be a guessing game. Rather than endless trial and error on your part, you can lean into the experiences of others who have gone before. This is why I enjoy mentoring, and why I enjoy putting together series like this […]