Posts Tagged ‘Campaign’

Thrifty Direct Mail Campaigns that Get Results

Cody Sperber
By Cody Sperber |

Generally speaking, creating an effective direct mail campaign is more about science and strategy and less about inspiration and creativity. Your success depends largely on refining your mailings to continuously fine-tune them, and it depends on the types of direct mail pieces you choose. I’m going to show you right here and now how you […]