Generally speaking, creating an effective direct mail campaign is more about science and strategy and less about inspiration and creativity. Your success depends largely on refining your mailings to continuously fine-tune them, and it depends on the types of direct mail pieces you choose. I’m going to show you right here and now how you […]

Here we are with the second part of creating killer direct mail campaigns. I mentioned in the first part that while we definitely live in the era of high tech, you’d be surprised at how effective a postcard or letter in the mailbox can be. It’s sort of like a happy surprise that the recipient […]

Howdy, peeps. Today we are going to start a 2-part lesson on how to make a killer direct mail campaign. I am obviously a huge believer in online marketing, however, I also believe there’s still a place of value in your marketing arsenal for direct mail. Sure, most people are moving to email and text […]